Vicks’ bold new ad is going viral, turning viewers emotional & at the same time making a strong statement



Vicks’ new advertisement, which got more than 4.6 lakh views within 4 hours, is the story of Gauri Sawant, a transgender who fought against all odds and raised an orphaned child as her own.

India is hailed as the world’s largest democracy. The spirit of a democracy lies in its diverse and inclusive nature. But, intolerance and prejudice against the LGBTQ community is still prevalent. Section 377, a law which criminalises consensual sex between homosexuals, still prevails in democratic India. The draconian law, based on the Victorian morality, which denies to recognize the identity of a particular section of the society is a clear cut violation of constitutional rights. 

“We believe that everyone deserves to feel what it means to be cared for and to care for someone.To experience the difference it makes in your life, to have someone that will unconditionally love you and care for you. In the hope that you, at your turn, can do the same and transform someone’s life with the #TouchOfCare,” Vicks said in a statement.

The movie is well crafted in a narrative form. It portrays the intense bond between a mother and daughter. Social media platforms are abuzz with appreciation of the movie’s depiction of such a sensitive subject. 

Fascinating Facts about India, that even many Indians may not know!



A fine documentary by Karolina Goswami in her very own and famous style which talks about Indian economy in depth. India, a country which was once colonized and looted by the British has bounced back and today India's companies like Tata are buying and taking over the top British brands like Jaguar,Range rover and Tetley. India, a country which is misrepresented by the world media who only show the poverty of India need a lesson here. Karolina Goswami has shown the modern side of India in a beautiful way in her documentary. A must watch and wait until the end of the video when it gets really emotional.