Advertising veteran Bob Hoffman recently appeared at Advertising Week Europe 2014 with a talk called “The Golden Age of Bullshit.” It’s worth the 45 minutes it’ll take you to watch it, and even if you disagree with the guy, you’re certain to learn a lot.
Watch his fascinating debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands.
Bob Hoffman is The Ad Contrarian. Bob is an author, speaker, and partner in Type A Group, a consultancy to agencies and marketers. Bob is author of "101 Contrarian Ideas About Advertising" which is the #1 selling advertising book on Amazon. Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.