Using the back wall of the theatre as a surface, the projection transformed a block wall and three wooden columns into a hidden brick room, an underground train station and the window of a flying craft that took guests on a journey from campus to campus. All culminating with amazing digital fireworks display, to celebrate the 50th anniversary of SFU.
The 3D renderings were created in Cinema 4D placing special attention and level of detail to the campuses spread across 3 cities. Because of the complexity and resolution of the landscape and buildings, the average time to render the each frame was almost 20 minutes.
While most companies think of Projection Mapping requiring large budgets and projecting onto entire buildings, the SFU successful indoor mapping is a good example of how it can be successfully scaled down whilst keeping the experience engaging and very impacting.
As the institution celebrates its history, using innovative and ground-breaking technology was a way to look ahead and bring a futuristic touch to their fundraising campaign. Moreover, this was a highly creative concept integrated into a fundraising campaign, that captivated everyone who was part of the event.